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Brand & Launch
Story-driven carousels that earn saves, not just scroll-past impressions.
Content strategy, copywriting, and art direction for organic social growth.
30 sec
Bite-sized read format engineered for saves
5 Slides
Hook → tension → turning point → payoff arc
Overview
To grow organically without relying purely on paid reach, we created the "Monday Story" series - 30-second editorial reads that tie culture and history back to the product’s core mission.
The Challenge
Keeping audience attention across 5 slides while naturally bridging from an editorial hook to the product.
How We Solved It
- Combined dot-grid notebook textures, cutout photography, and bold scribble cues that pull readers from slide to slide.
- Paced copywriting so each slide ends on an open loop.
Monday Story - The Tomato Timer
How Francesco Cirillo changed the way millions study.
